It doesn’t matter what type of corporate event you have to plan: when there are a lot of moving parts and when it’s not necessarily your money in the game, you really want to do your best and make this a successful event.

How do they happen? How are successful corporate events built from scratch? We have gathered the absolute essentials you should know if you are in charge with this – so read on if you want to find out more.

  • Collect the basic information. Essentially, corporate events are all connected to marketing. It may be internal marketing (e.g. making the employees feel closer and more loyal to the company culture). It may as well be external marketing (e.g. this may be a corporate event thrown for your VIP clients). Whatever it is, though, you should first and foremost make sure you know the very basics of what you’re doing here: the goal (why this event is happening and how to coordinate the actual event to this goal) and the target audience (who will be attending the event, what are their likes, what is less likely they’ll enjoy, and so on).
  • Once you have that, be sure to assemble a team around you. You may think you’re perfectly fine with doing this all on your own – but this is a large event and there’s a lot at stake. So it’s probably best to recruit other people to help you with different planning tasks. If the company hasn’t already assigned a team for this, make sure you recruit them yourself. Be excited about this – it REALLY is contagious (who other than New Image Studios would know this better?).
  • Accept that you are human. Accept that sometimes, some things just cannot be done. You may be limited by the market, by the company rules, by your boss, by the time you have at your disposal, or by the budget you’ve been allotted. No matter what it is, it is very important to take it as such and move on. Be flexible – it’s absolutely crucial when planning events as large as this.

 

Have you booked your event entertainer in Ohio? If you’re still on the lookout, remember to come and check out what New Image Studios has to offer! Contact us TODAY and learn more about our DJ, photobooth, photography, and videography services!